CIMOI
Brief
Rebranding project for CIMOI, a Montreal-based organization supporting integration and employability. The work included developing a refreshed visual identity and communication strategy to better reflect the organization’s mission, values, and connection with the community.
Challenge
The challenge was to modernize the visual identity choosing a fresh color palette, redefining the tone of communication, and ensuring consistency across platforms while staying true to the organization’s mission and values.
Goals
The goal of this rebranding project was to modernize CIMOI’s visual identity while staying true to its mission of integration and employability. This included developing a cohesive color palette and typography system that conveys inclusivity, trust, and professionalism; redefining the communication style to be clear, engaging, and accessible to a diverse audience; and ensuring consistency across all platforms, from print to digital. Ultimately, the rebrand aimed to strengthen community recognition and present CIMOI as a modern, culturally relevant organization..
Unique solution
The solution focused on introducing a bold new visual language and a more approachable communication style, supported by a redesigned website with clear navigation and user-friendly layouts. Together, these elements gave CIMOI a modern, inclusive, and instantly recognizable identity.
Posters
Branding a program
Website design
